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Four Simple Steps to Handle Sales Objections.

Updated: Oct 10, 2023




When a prospective customer presents you with an objection no need to panic or use the "samurai technique"!

Just follow the four simple steps bellow:

1. CLARIFY. Your need to understand what the objection is all about. You need to really pay attention to what your prospective customer is telling you. Don't persist or even worst keep pushing and thinking you know it all! This will only cause more disagreements and you don't want that. Just LISTEN and clarify.

2. ACKNOWLEDGE. A good acknowledgement will often handle (terminate) the objection, right then and there. When a consumer is telling you a reason why he or she can't affort or can't get committed to buy your services or product, you need to really reply with a genuine acknowledgement. Such as "I do understand your concern Mr Brown. Your are right. It's a big commitment". Or "Oh, I didn't know that. I'm sorry to hear about it". By giving an appropriate and genuine acknowledgement, it shows to the person in front you that you listen and care. And if you are good at it, magically will blow off all the stops and concerns of your prospective customer!

3. HANDLE. If you have done your job well enough from before and you know that this a qualified prospect who needs and will benefit from your services or products, this step it's quite simple. You just show him or her how your service or product will enhance his own survival and well being. A short and to the point presentation and that's it! Don't spend your time trying to "sell" to unqualified prospects! Many salespersons doing that all the time!

4. BACK TO THE CLOSE. And that means close the sale right then and there with all the paper work and payment arrangements fully done!

It's time!

Thank you for reading:)

Yanni

 
 
 

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